On the other hand, EA Sports actually wants more leeway, including real-world football highlights, arena video game tournaments, and digital expansions such as NFTs (non-fungible tokens). This would allow the footballing body to sell the rights it would retain elsewhere, helping it make even more money - on top of the increased revenue that it's demanding from EA. The next FIFA World Cup is in Qatar in late 2022, right before the license ends.Īdditionally, FIFA also wants to limit EA Sports' licensing exclusivity to what defines a football game. 7,532 crores) for every World Cup cycle - the FIFA World Cup currently takes place every four years, though FIFA has been pushing to get that down to two, seeking additional profits on that end. Individuals familiar with the matter told The New York Times that FIFA wants over $1 billion (roughly Rs. The New York Times brings word of FIFA's new monetary demands put forth to EA. But it might be worth a lot less if EA decides to rebrand the FIFA game. 1,130 crores) to the global footballing body FIFA - short for Fédération Internationale de Football Association. The current 10-year agreement between the two that expires in 2022 is now worth $150 million (roughly Rs. That is reportedly the gist of EA Sports considering renaming its immensely-popular football video game FIFA, whose latest edition FIFA 22 launched earlier in October. FIFA wants more than a billion dollars every four years - more than double what it currently gets from Electronic Arts.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |